Ethelia Petfoods - Skincare & Shedding

LESS SHEDDING.

MORE SHINE.

LESS SHEDDING.

MORE SHINE.

Functional dog nutrition for a healthier coat and skin. Built to reduce shedding and bring back velvety, glossy fur.

Functional dog nutrition for a healthier coat and skin. Built to reduce shedding and bring back velvety, glossy fur.

LESS SHEDDING.

MORE SHINE.

Functional dog nutrition for a healthier coat and skin. Built to reduce shedding and bring back velvety, glossy fur.

LESS SHEDDING.

MORE SHINE.

Functional dog nutrition for a healthier coat and skin. Built to reduce shedding and bring back velvety, glossy fur.

  • 30% Fresh Salmon

  • Slow cooked under 60°C, Cold Pressed

  • No corn, soy or chemical preservatives

  • 20x faster to digest than kibble

  • 30% Fresh Salmon

  • Slow cooked under 60°C, Cold Pressed

  • No corn, soy or chemical preservatives

  • 20x faster to digest than kibble

a dull,
shedding coat
usually starts
in the bowl.

a dull,
shedding coat
usually starts
in the bowl.

a dull,
shedding coat
usually starts
in the bowl.

Constant shedding, flaky skin and a coat that's lost its shine are rarely "just the breed." More often, the food simply isn't delivering the fats and nutrients a healthy coat is built from.

Your dog's favorite kibble is cooked at around 150°C. That intense heat zaps 30–40% of the nutrients including the fragile Omega-3 fats and vitamins the skin and coat depend on most.

EVEN THE BEST INGREDIENTS CAN'T SURVIVE THAT HEAT.

Constant shedding, flaky skin and a coat that's lost its shine are rarely "just the breed." More often, the food simply isn't delivering the fats and nutrients a healthy coat is built from.

Your dog's favorite kibble is cooked at around 150°C. That intense heat zaps 30–40% of the nutrients including the fragile Omega-3 fats and vitamins the skin and coat depend on most.

EVEN THE BEST INGREDIENTS CAN'T SURVIVE THAT HEAT.

Constant shedding, flaky skin and a coat that's lost its shine are rarely "just the breed." More often, the food simply isn't delivering the fats and nutrients a healthy coat is built from.

Your dog's favorite kibble is cooked at around 150°C. That intense heat zaps 30–40% of the nutrients including the fragile Omega-3 fats and vitamins the skin and coat depend on most.

EVEN THE BEST INGREDIENTS CAN'T SURVIVE THAT HEAT.

The New Gold Standard

The New Gold Standard

The New Gold Standard

See how Ethelia compares in ingredient quality, nutrient content and overall formulation.

See how Ethelia compares in ingredient quality, nutrient content and overall formulation.

Ethelia Coat & Skin

Ethelia Coat & Skin

Leading Skincare Kibble

Leading Skincare Kibble

Method

Method

Gently Cooked

Gently Cooked

Extruded

Extruded

Protein Score*

Protein Score*

1.00

1.00

0.42

0.42

Ingredients

Ingredients

Fresh Raw

Fresh Raw

Dry meat byproducts

Dry meat byproducts

EPA / DHA

EPA / DHA

1.0%

1.0%

0.40%

0.40%

Omega Fat Ratio

Omega Fat Ratio

2:1 (advanced)

2:1 (advanced)

8:1 (balanced)

8:1 (balanced)

Fat Sources

Fat Sources

Fat Sources

Animal Fats + Olive Oil

Animal Fats + Olive Oil

Seed oils

Seed oils

Seed oils

Carbs

Carbs

27%

27%

44.4%

44.4%

Gluten

Gluten

No corn, no gluten

No corn or gluten

No corn or gluten

Corn, wheat, starch

Corn, wheat, starch

Price per serving*

Price per serving*

1,06 €

1,06 €

2,12 €

2,12 €

* proteins are scored according to the PDCAAS (Protein Digestibility-Corrected Amino Acid Score) the global standard used to evaluate the nutritional quality of protein in human diets. Price per day calculates the daily amount cost for a 15kg dog.

* proteins are scored according to the PDCAAS (Protein Digestibility-Corrected Amino Acid Score) the global standard used to evaluate the nutritional quality of protein in human diets. Price per day calculates the daily amount cost for a 15kg dog.

FEWER HAIR
ON THE COUCH.

FEWER HAIR ON THE COUCH.

FEWER HAIR
ON THE COUCH.

Excess shedding is often a sign of weak, undernourished hair follicles. Ethelia Coat & Skin is packed with Omega-3 from 30% fresh raw salmon, plus zinc and Vitamin E, the exact building blocks that anchor each hair where it belongs.

Stronger follicles mean less fallout. Less fallout means less hair on your sofa, your clothes and your floor.

Excess shedding is often a sign of weak, undernourished hair follicles. Ethelia Coat & Skin is packed with Omega-3 from 30% fresh raw salmon, plus zinc and Vitamin E, the exact building blocks that anchor each hair where it belongs.

Stronger follicles mean less fallout. Less fallout means less hair on your sofa, your clothes and your floor.

Excess shedding is often a sign of weak, undernourished hair follicles. Ethelia Coat & Skin is packed with Omega-3 from 30% fresh raw salmon, plus zinc and Vitamin E, the exact building blocks that anchor each hair where it belongs.

Stronger follicles mean less fallout. Less fallout means less hair on your sofa, your clothes and your floor.

TRY ETHELIA TODAY. GET THE SECOND BAG FREE.

TRY ETHELIA SENSITIVE.
GET THE SECOND BAG FREE.

TRY ETHELIA SENSITIVE.
GET THE SECOND BAG FREE.

TRY ETHELIA SENSITIVE.
GET THE SECOND BAG FREE.

Switch your dog onto a fresh ingredient diet and let the bowl prove the point in about a week. Order one 1.5 kg bag, get the second one on the house.

Switch your dog onto a fresh ingredient diet and let the bowl prove the point in about a week. Order one 1.5 kg bag, get the second one on the house.

Switch your dog onto a fresh ingredient diet and let the bowl prove the point in about a week. Order one 1.5 kg bag, get the second one on the house.

AVAILABLE IN STORES

AVAILABLE IN STORES

AVAILABLE IN STORES

FAQ

FAQ

FAQ

My dog sheds constantly. How can this food help?

Constant shedding is often a sign of weak hair follicles and dry skin. Hair is 90% protein. We use 40% fresh pork and 30% fresh salmon to deliver the high-quality amino acids your dog needs to build strong, resilient hair that stays on their body, not on your couch.

Do I still need to add salmon oil to their bowl?

No. Stop buying expensive, messy supplements. Ethelia Coat & Skin is packed with 30% fresh salmon and pure olive oil, delivering a massive, natural dose of Omega-3 and Omega-6 fatty acids directly in the food. Everything your dog needs for a mirror-like shine is already in the bag.

Why doesn't standard "salmon kibble" fix my dog's dry skin?

Standard kibble is blasted at 150°C. That extreme heat destroys delicate Omega-3 oils. Ethelia is slow-cooked under 60°C and cold-pressed. This gentle process protects the natural fish oils, ensuring they actually reach your dog’s skin to hydrate it from within and eliminate dandruff.

How quickly will I see a difference in their coat?

Because we use fresh, bioavailable ingredients rather than rendered meat meals, your dog absorbs the nutrients faster. Most owners report a visibly softer, shinier coat and a significant reduction in scratching and flaking within 4 to 6 weeks of switching to Ethelia.

Is this recipe suitable if my dog has an itchy rash?

Because we use fresh, bioavailable ingredients rather than rendered meat meals, your dog absorbs the nutrients faster. Most owners report a visibly softer, shinier coat and a significant reduction in scratching and flaking within 4 to 6 weeks of switching to Ethelia.

Will this food make my dog gain weight?

No. While it is rich in healthy fats for the skin (16.5% fat), it is a perfectly balanced, complete diet at 3675 kcal/kg. Simply follow the feeding table on the back of the bag based on your dog's activity level, and they will maintain a lean physique with a velvety coat.

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