ONE PROTEIN,
LESS DRAMA.
FINALLY.

Specialised nutrition for adult dogs with sensitivities, allergies, or a stomach that argues with every meal. Built on a single animal protein, slow-cooked, never extruded.

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SENSITIVE DOGS
DON'T NEED A
BETTER KIBBLE.
THEY NEED A
DIFFERENT KIND
OF FOOD.

Itchy paws after dinner. Loose stools every time you switch bags. Vomit on the carpet at 6am. Conventional kibble won't solve the problem because it's extruded at 150°C, the heat destroys nutrients and makes digestion heavier. Ethelia Sensitive was built the other way around.

Itchy paws after dinner. Loose stools every time you switch bags. Vomit on the carpet at 6am. Conventional kibble won't solve the problem because it's extruded at 150°C, the heat destroys nutrients and makes digestion heavier. Ethelia Sensitive was built the other way around.

ONE PROTEIN.
NOT FIVE.

ONE PROTEIN. NOT FIVE.

Most dry foods stack chicken, beef, fish, and eggs into the same bag and any one of them can be the thing setting your dog off.

Ethelia Sensitive uses fresh pork as the only animal protein, paired with hydrolysed rice. A shorter ingredient list is a shorter list of suspects.

Most dry foods stack chicken, beef, fish, and eggs into the same bag and any one of them can be the thing setting your dog off.

Ethelia Sensitive uses fresh pork as the only animal protein, paired with hydrolysed rice. A shorter ingredient list is a shorter list of suspects.

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Ethelia Sensitive

1 PROTEIN. PORK.

70% fresh pork, single source

Hydrolysed rice base

No artificial colours or flavours

Short list, clean answers

Leading Sensitive Kibble

4–6 MIXED PROTEINS

Chicken + beef + fish + eggs

Meat meal & "animal derivatives"

Artificial flavours sprayed on

Hard to pinpoint the trigger

THE FUSION COOKING PROCESS

The benefits of homecooked meals, without the hassle.

INGREDIENTS

Arriving daily from local farms, fresh and raw, never frozen

COOKING

Slow-cooked for 4 hours under 60oC to lock in the nutrients.

FORMATION

Cold-pressed into bites for easier digestion and absorption.

3RD PARTY VERIFIED

Our recipes have been independently tested and verified by the Veterinary Lab at the University of Milan, one of Europe’s most respected institutions.

Ethelia is the only dog food brand with this level of independent verification giving you complete confidence in what you feed your dog every day.

Our recipes have been independently tested and verified by the Veterinary Lab at the University of Milan, one of Europe’s most respected institutions.

Ethelia is the only dog food brand with this level of independent verification giving you complete confidence in what you feed your dog every day.

Our recipes have been independently tested and verified by the Veterinary Lab at the University of Milan, one of Europe’s most respected institutions.

Ethelia is the only dog food brand with this level of independent verification giving you complete confidence in what you feed your dog every day.

TRY ETHELIA SENSITIVE. GET THE SECOND BAG FREE.

TRY ETHELIA SENSITIVE.
GET THE SECOND BAG FREE.

Switch your sensitive dog onto a single-protein, cold-pressed recipe and let the bowl prove the point in about 7–10 days. Order one 1.5 kg bag, get the second one on the house.

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AVAILABLE IN STORES

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FAQ

My dog is allergic to chicken and beef. Will this food work?

Yes. If your dog has itchy paws or chronic ear infections, they don't need a generic "hypoallergenic" kibble; they need a single protein. Ethelia Sensitive is built entirely on fresh pork. There is no chicken, no beef, no fish, and no eggs. Just one animal protein, which means less drama for their immune system.

Is this food suitable for an elimination diet?

Absolutely. A true elimination diet requires you to know exactly what your dog is eating. Because we use 70% fresh pork as our only animal ingredient, combined with hypoallergenic-friendly hydrolysed rice, you can safely test this diet. Our ingredient list is short, transparent, and leaves no room for hidden triggers.

Why does my dog get an upset stomach from regular dry food?

Most dogs with sensitive stomachs don't have severe allergies; they have an extrusion problem. Conventional kibble is blasted at 150°C, making it hard to digest. Ethelia Sensitive is cold-pressed and slow-cooked under 60°C. Our bites dissolve 20× faster than regular kibble, testing at least 25% easier to digest by the University of Milan.

Does this recipe contain grains or fillers like corn and soy?

No. We do not use corn, soy, or wheat, as these are common triggers for sensitive dogs. Instead, we use 24% hydrolysed rice, which is incredibly gentle on the digestive tract. We also add pumpkin, chicory, and fennel to naturally support gut health, without relying on cheap fillers or artificial additives.

How long will it take to see if the food is helping the itching?

Are there any artificial preservatives or meat meals in this bag?

Never. We refuse to use meat meals, chemical preservatives, or artificial colours. When you are feeding a dog with a fragile system, every ingredient matters. We use Modified Atmosphere Packaging (MAP) to keep the food fresh naturally for 15 months. Feed your dog a meal you can be proud of, at a price that actually makes sense.