YOUR DOG'S SYSTEM DOESN'T LIKE KIBBLE.

Our food dissolves 20 times faster than regular kibble. If your dog finds over-processed kibble hard to digest, this food was made for you.

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YOUR DOG'S SYSTEM DOESN'T LIKE KIBBLE.

Our food dissolves 20 times faster than regular kibble. If your dog finds over-processed kibble hard to digest, this food was made for you.

Shop now

Fresh Animal Ingredients
Slow cooked under 60°C, Cold Pressed
No corn, soy or chemical preservatives
20x faster to digest than kibble

30% Fresh Salmon
Slow cooked under 60°C, Cold Pressed
No corn, soy or chemical preservatives
20x faster to digest than kibble

THE WALK STRESSES YOU OUT.

Soft, loose stool every time. You're not sure what went wrong? A stress, maybe the treats, when really the answer has been in the bowl the whole time.

Roughly 95% of dry dog food is extruded: blasted at 150°C for under a minute, puffed with starch, and sprayed with fat and synthetic flavour to make it palatable. The heat sterilises it. It also denatures the proteins, kills the enzymes, and turns it into a starchy mess that dogs simply can't break down cleanly.

Soft, loose stool every time. You're not sure what went wrong? A stress, maybe the treats, when really the answer has been in the bowl the whole time.

Roughly 95% of dry dog food is extruded: blasted at 150°C for under a minute, puffed with starch, and sprayed with fat and synthetic flavour to make it palatable. The heat sterilises it. It also denatures the proteins, kills the enzymes, and turns it into a starchy mess that dogs simply can't break down cleanly.

Soft, loose stool every time. You're not sure what went wrong? A stress, maybe the treats, when really the answer has been in the bowl the whole time.

SLOW COOKED NOT EXTRUDED

Ethelia is slow-cooked under 60 °C for three to four hours, then cold-pressed into bites. No high-heat blast. The proteins stay intact, the structure stays digestible, and the bites dissolve cleanly in the stomach instead of fighting their way through it.

20x faster

Dissolves 20 times faster than extruded kibble.

Our cooking process skips the starch glue that holds extruded kibble together. Our bites still look like dry food on the shelf but in a stomach, it dissolves in a fraction of the time.